On May 15th, at the 2026 China New Cultural and Creative Market and Trendy Park held in Chaoyang Park, Beijing, Ms. Dai, a citizen, expressed her emotions while strolling through the exhibition, saying, "Cultural and creative industries are no longer just for tourists, everyone loves them. Watching small cultural and creative activities can make people feel better. Beside her, there is a dazzling array of products including Shaanxi's "Golden Rice Bowl" and "Tiger Talisman" series, Gansu's Dunhuang skateboards and nine color deer wool felt paintings, the Palace Museum's five famous kiln tea cup gift boxes, and dragon phoenix auspicious blankets. Not far outside, young people are queuing up for a photo in front of the giant LABUBU device of Bubble Mart, while AI emotional robots are interacting and conversing with the children. This is not a traditional cultural and creative exhibition. From cultural and creative industries to trendy gaming products, from intelligent robots to parent-child reading devices, ancient poetry and cultural heritage, trendy IP, and intelligent technology are all showcased on the same stage. Traditional culture and cutting-edge technology collide with each other, and the cultural and creative industry is stepping out of the traditional track of "small ornaments and souvenirs" and accelerating towards a new track of "life services, spiritual companionship, and technological empowerment". Let cultural relics step out of the cabinet and into daily life. From the "Palace Museum Calendar" to the "Thousand Miles of Mountains and Rivers" IP, from the digital Palace Museum to environmental cultural and creative industries, the Palace Museum breaks away from pure commercial development logic and deeply integrates its collection resources with public life. This' Forbidden City paradigm 'is being replicated and validated in the national cultural and museum system. Adhere to the principle that cultural relics belong to and serve the people, and make the Forbidden City an important window for the world to understand Chinese civilization. ”In the keynote sharing session of the event, Wang Yuegong, Vice President of the Palace Museum, expressed the core logic of the museum's cultural and creative transformation. Residents of Chaoyang District, Mi Lingzhu, visited several museum booths at the event site in one go. She was pleasantly surprised to be able to check in on cultural and creative products from various places such as the Capital Museum and Tianjin Museum after just one visit to the market, "she told reporters while flipping through the cultural and creative products in her hand. But she also expressed a hint of concern: "I hope the industry can adhere to original craftsmanship, eliminate inferior imitation, and let more Chinese cultural and creative products go global." Consumer expectations are becoming the direction of action for more and more cultural and creative practitioners. The vitality of culture lies not in the cabinet, but in life. The transformation of cultural and creative industries has brought cultural relics that were originally silent in display cabinets into the daily lives of ordinary people in the forms of tea cups, blankets, skateboards, paintings, and more. A staff member from the Shaanxi booth told reporters that the inspiration for products such as "Golden Rice Bowl" and "Tiger Talisman" comes directly from precious cultural relics in local museums. We are not simply copying patterns, but extracting cultural symbols and integrating them into daily necessities. When consumers buy them back, they are not just buying an object, but also bringing a piece of history back home. Young people actively embrace Eastern aesthetics. If cultural heritage and creative industries have preserved their cultural roots for industrial development, then youthful trendy IP has opened up a new path for traditional cultural and creative industries to break through circles and enter the public and international markets. At the Bubble Mart exhibition area in the market, there is always a long queue in front of the LABUBU giant installation. Young people hold their phones and pose in various ways to take photos with this cute and trendy image. Chen Xiaoyun, Vice President of Pop Mart International Group, introduced that Pop Mart is exploring highly potential trend artists and designers worldwide, establishing a mature IP operation system, incubating billion dollar hot selling IPs such as LABUBU, and connecting domestic consumption with overseas markets through a diverse product matrix, immersive amusement parks, and global offline stores. From LABUBU to Molly, from domestic stores to overseas layouts, trendy cultural and creative industries are spreading Eastern aesthetics to farther places in a way that young people can understand and are willing to buy. Data shows that by 2025, overseas revenue of Bubble Mart will account for 43.8%. Yin Yuan, Deputy District Mayor of Chaoyang District Government, said, "The current trend of young people's entertainment consumption is essentially a reflection of cultural confidence and cultural identity, and an active embrace of Eastern aesthetics by the youth group." This judgment has been confirmed by many young consumers on site. A post-95s girl who was queuing up for a photo in front of the LABUBU giant installation told reporters, "I used to think that cultural and creative industries were souvenirs sold to tourists in scenic spots, but now these trendy toys are what I want, and I am happy to see them on the table every day." Crossing from "good-looking" to "useful", a group of children are interacting around an AI emotional robot in a corner of the market. The robot responds based on the child's expression and tone, sometimes tilting its head to think and sometimes emitting cheerful sound effects, causing the children to burst into laughter. The combination of 'cultural and creative industries+robots' breaks the limitations of traditional cultural and creative industries that are only for viewing and not practical, allowing intelligent cultural and creative industries to enter households, serve life, and empower scenarios. ”Liu Wandi, the event manager of Taozhu New Manufacturing Bureau, a robot brand under Shoucheng Holdings, introduced to reporters. The deep integration of technology and cultural and creative industries is addressing the shortcomings of traditional cultural and creative industries, such as homogenization and weak practicality. At the market site, various intelligent robots cover multiple scenes of daily life for the public: AI emotional robots provide fun interaction and emotional healing; The picture book robot is equipped with a massive collection of reading materials, which can intelligently accompany and assist in parent-child aesthetic education; AI soccer robots support sports performances and innovative teaching; Intelligent robotic dogs balance home companionship with park inspections. Mr. Lei, who came specifically from Liaoning to study and inspect, watched the scene particularly carefully. He squatted next to a picture book robot, carefully watching the staff demonstrate how to use the robot to tell stories and read picture books to children. Cultural and creative industries are no longer just about 'looking good on display', but are starting to become 'easy to use'. ”Mr. Lei sighed and said that he also works in the cultural and tourism industry in his hometown, and this time he came to Beijing specifically to see the new trends in the cultural and creative industry. Cultural and creative industries can not only drive economic development, but also enhance the cultural literacy of the people and increase their sense of happiness, making them an important carrier for promoting a better life. Experts have pointed out that the boundaries of cultural and creative industries are expanding significantly, from decorative items designed solely for viewing to intelligent products that can accompany, teach, and heal emotions. The pain points of severe homogenization and low-end competition in traditional cultural and creative industries have been solved through the integration of "cultural and creative+robotics". As more and more new species of "cultural and creative+" enter daily life and serve the public, the story of the cultural and creative industry has opened a new chapter. (Looking into the New Era)