How many unexpected functions does a paper thin car wrap have? It can withstand strong pulling with both hands without deformation, effectively block heat sources to achieve cooling, and resist sharp object impact without damage... Recently, reporters visited the Economic Development Zone of Jiujiang City, Jiangxi Province and found that a car film research and production enterprise has grown into a "hidden champion" in this segment of the track with such car film products. In one month, we will deliver a batch of products worth about 30 million yuan, of which one-third will be exported to Southeast Asia, and almost all production lines are operating at full capacity every day. ”In recent days, Wang Jun, Deputy General Manager of Jiujiang Lida Technology Co., Ltd., has been extremely busy. "Eight years ago, it was hard to imagine the company being so busy. In 2018, Lida Technology was completed and put into operation. At that time, although the company had high-quality products, it was caught in the dilemma of "even the aroma of wine was afraid of deep alleys". In order to open up sales channels, the company team went to various places to participate in industry exhibitions, among which one exhibition experience in North America left a vivid memory for Wang Jun. I was full of confidence before going, but I was greatly disappointed, "he said. After a few days, the company's exhibition area was deserted and the transaction volume was zero. At first, the company team attributed the lack of attention to the fact that the company was still in its infancy, which was a normal phenomenon. However, after participating in the same exhibition for several consecutive years with zero transaction volume, many team members began to waver in their hearts: Is the company's business really not suitable for going global? Lida Technology produces car film products. When Lida Technology was at a loss, the Jiujiang Economic Development Zone, where the company is located, learned about the business's difficulties in going global. We have found that Lida Technology's annual R&D investment ratio is about 9%, far higher than the average level of enterprises in the region, and the product variety has also expanded from the initial 3 to more than 60. Liu Libo, Deputy Director of the New City Enterprise Service Center in Jiujiang Economic Development Zone, said that start-up manufacturing enterprises like this do not lack the ability to go global, but rather brand awareness and market exposure channels. Although some exhibitions have limited participation quotas, such as the China Import and Export Fair, China International High tech Achievement Fair, and China Automotive Supplies and Modified Automobile Exhibition, Jiujiang Economic and Technological Development Zone is still fully committed to helping Lida Technology win the "admission ticket". Liu Libo said, "If one exhibition is useless, just showcase it a few more times. This kind of enterprise that values innovation and research and development and has potential is worth seeing by more domestic and foreign merchants." Gradually, the number of merchants in the Guanggu Lida Technology exhibition area increased, and the exhibition turnover was no longer zero, and the overseas business also began to improve. Last November, we went to North America again to participate in the same exhibition. The exhibition area where the company is located was bustling with people, and the transaction volume of a single exhibition reached 1 million US dollars. Wang Jun said that by 2025, the company's foreign trade export volume will increase tenfold compared to three years ago, reaching 4 million US dollars. The production workshop of Lida Technology Co., Ltd. The "15th Five Year Plan" outline proposes to continuously promote the improvement and enhancement of the business environment, and create a market-oriented, rule of law, and international first-class business environment. Dai Wei, Deputy Secretary of the Party Working Committee and Director of the Management Committee of Jiujiang Economic Development Zone, said, "We will deepen the reform of the management system and marketization, shift from 'management thinking' to 'service thinking', effectively improve service efficiency, continuously optimize the business environment, and make enterprise affairs more convenient and development more reassuring." In the company's R&D workshop, a new type of nano ceramic film customized for new energy vehicles is entering final testing and is planned to be launched in the market in the second quarter; On the production planning whiteboard of the planning department, there are densely packed orders from Southeast Asian, European and American customers... "Without the help of the park to compete for exhibition quotas and connect resources, it would be difficult for us to break through on our own. ”When it comes to the changes in the company in recent years, Wang Jun has a deep feeling. "Nowadays, some exhibitions even actively invite customers to come knocking on our doors. This feeling of recognition gives us more confidence in the future and a stronger determination to do a good job in products and expand the market." To achieve good development, enterprises need to not only "improve internal strength" to enhance competitiveness, but also rely on external empowerment of "good reputation relies on borrowing". The story of Lida Technology is just a microcosm of the service provided by Jiujiang Economic Development Zone to enterprises. In recent years, the local government has improved its assistance and agency service mechanism, minimized links, optimized processes, reduced time limits, and improved efficiency. It has also established a "resident special envoy" system to provide service guarantees for the smooth progress of project construction. When government departments take the initiative to serve with the spirit of "shop assistants" and build more "visible" stages for enterprises, those enterprises that are dedicated to research and development, pragmatic and enterprising will eventually shine in a broader market. (New Society)